Thinking to revamp your websites as it is continuously failing to bring business. However, what changes does your website exactly requires? What would you do if a redesign dumps your business again? Therefore, there is one way to make a quick decision about the change – test the current website with some users and find out what changes your website must have.
FIRST IMPRESSION IS THE BIGGEST IMPRESSION
What users are thinking about your current site? Does it appear trustworthy to them? What would the users click on first?
WHAT YOUR COMPETITORS HAVE BUT YOU MISS
Have users to go through the same tasks on your site and your competitor’s site, ask them to compare both the experience. Which they prefer? It is better to opt for a remote usability testing, as users will not know which site is yours, so you will get an unbiased comparison.
NAVIGATING YOUR WEBSITE PAGES AND SEARCH BAR
If your website has a search bar, ask your users to find items using it. Then ask them to find an item without the search bar, find out was it possible for them to find the desired item.
Is your user is able to read the content on mobile without zooming? Can they accomplish the same task on the mobile as they do it on your desktop site?
CHECK THOSE UNDERPERFORMING PAGES
Dive into the analytics pool and find out which page has the lowest conversion rates or higher bounce rates, put the pages on usability test. Ask users what is making those pages underperform, and how could you improve them.
HOME PAGE VALUATION
It is not obvious that your users will enter your website via Home Page. Check the analytics to find out the top entry for your pages, and then test those pages for first impressions.
Coming back, note this fact – you need to hire a professional website redesign service to increase your website engagement, sales, customer base and widen the reach. Assess the design and assign the task of redesign to someone who serves your vertical in the best possible way.