The Valentine’s Week has already started and love is all in the air. As everybody is gearing up to celebrate 14th February in the most romantic manner, there stands a golden opportunity for e-retailers. Couples trying to shower their love with memorable gifts are constantly on the lookout for online shopping websites that come up with creative and at the same time wonderful gifting ideas. However, the big question is how to get customers that will compel them to come to your website.
We have come up with a list of four interesting strategies that will boost up your e-commerce sales this Valentine’s Day.
- Drop A Mail To The Romantic
Believe it or not, all you have to do is announce to your customers the Valentine’s Day offers on the website right in their inbox. It is one of the most proven ways to drive sales as research suggests that users tend to check their e-mail many times a day. Sending an e-mail gives an insight to the marketer about the audience and their preferences. The marketer can effectively monitor some important things such as CTR (click through rates), open rates and many more. Once they get these insights, they can creatively recreate the email by including some interesting stuff such as an animated heart, pictures, and personalized messages.
- A Microsite Campaign For More Lovely Visits
If you want to specially launch a new campaign for a niche audience, then nothing works better other than a microsite campaign. A microsite is like a catalyst that helps to transform your business into brands by finding the right target audience and can generate leads for your website. By giving quality information to the users, a microsite engages the target audience and bridges the gap between the marketer and his customers.
- Let The Keywords Find Love
Whenever we talk about e-commerce web development services, one of the most important considerations is how are you using the keywords related to Valentine’s Day for your product. For instance: last year, the gift was the main keyword for searching gifting ideas over the net. Using the keyword in the right manner will certainly drive traffic to your website.
- Optimize Your Mobile with Love
It is mandatory to optimize your website and make it more mobile friendly. Remember most of the visitors these days access the internet through their Smartphones or Tablets. Hence, it is important to keep in mind that your web page looks lovely and attractive both in a Smartphone and a Tablet. A website that is not optimized for mobile is bound to stay behind its competitors as far as the sales are concerned.
With the rapid increase in digital transformations, a sense of curiosity is what makes the customers more attractive towards a website. It’s important pique the curiosity of the customers if you really want to earn more this V-Day. The strategies mentioned above are simple and can yield the right results if implemented correctly.