Web Development is an integral part of any businesses that is planning to go online. It is impossible to survive in this market of extreme competition if your business isn’t backed by a good web development plan. On the other hand, SEO plays a formidable part in shaping up a website. It conglomerates with the web development process to give a website better visibility as well as rankings on the internet.
Here, we will take a look at some of the interesting ways through which one can improve the SEO of a website by means of better web development process and can convert the visitors of your website into real customers.
- Have a Mobile Responsive Website
Computers or Laptops are not as frequently as mobile phones. There is a rise in the number of users who use mobile phones all over the globe for their everyday activities. In such a scenario, a mobile responsive website is the need of the hour. If you do not have one, then you are definitely lagging behind your competitors. For any website development company in India, the increasing usage of the mobile responsive website is the priority for making a wonderful website.
- Keep Small Pages
There is no doubt that images bring a new spark in the appearance of a website, but it is also important to keep in mind that they do not hamper the website from an SEO point of view. A great website looks awesome when there is a great collaboration between well-balanced images and interesting typography. Always make sure that the pages are small so that it takes less time for the website page to upload
- Allow Caching
This is yet another way to reduce the loading time of your webpage. Well, the reason why cached pages are a blessing is that they get stored on the browser of your visitor as a static page. The next time, the visitor comes to your web page, he does not have to reload the entire page again. Caching is really important for your website as the ranking also goes up when you have a faster website.
- Focus More On Usability
Whenever you are developing a website, make sure that it serves to the usability of your target customers. At the end of the day, your website should be able to solve the purpose of your visitors for which they have come to the website. In order to do this, you need to have valuable content and a great design. Also, make sure that the bounce rate of the website does not increase beyond 50%.
At the end of the day, what matters most in website development is how many leads it brings in and what is the percentage of visitors that is converted to full-time customers. A good website can easily generate revenue and bring in customers when combined with the right SEO techniques. With these simple SEO techniques mentioned above, you can stay ahead of your competitors and have a great business.